AliExpress’ first physical store in Europe is opening in Madrid, Spain

unsplash-logoFlorian Wehde ǀ Madrid, unrelated to article

Chinese online selling platform AliExpress will be opening its first physical store in Europe this week, in Madrid, Spain.

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AliExpress, the Chinese e-commerce platform for users, handled by Chinese e-commerce giant Alibaba, is opening its first physical store in Europe at the end of this week, this Sunday 25th. This first store will be located in Madrid, in Spain, and will be selling the products that are marked on their online store as “shipping from Spain”.

For the opening, the products of various brands will be present, such as popular Chinese smartphone manufacturers Xiaomi, Oppo or Huawei, drone maker DJI, as well as other lesser known brands such as Chuwi (manufacturer of tablets and mini laptops) or Amazfit (manufacturer of wearables). On top of electronics, customers will also likely be able to find clothes, shoes, accessories, home decoration and dozens of other products sold on the platform. If anything, the store appears to be reminiscent of the typical Spanish “Todo a cien” (Variety shop) or the more recent “Bazar chino” (Chinese bazaar), although with a wider selection of more expensive products and brands.

The choice of the location for the first store of the retailer is not really surprising, seeing the popularity of AliExpress in Spain, as well as the recent opening of Huawei’s biggest store outside of China, found in the same city. However, while Huawei’s store is located on the Gran Vía, one of the most prestigious streets of the Spanish capital, AliExpress’ store is actually located in a big commercial centre outside of the capital, called “Madrid Xanadú”. This commercial centre is past the cities of Alcorcón and Móstoles, some 25 kilometres away from Madrid’s city centre.

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